Videos are a robust medium for promotional activities. 92% of marketers reported a positive Return on Investment (ROI) due to video marketing.
Because? Videos inform and describe anything in an eye-catching and engaging way.
Yes. Eye-catching and engaging way. Otherwise, viewers will skip it.
If you want viewers’ watch time, you need videos edited by a freelance video editor on visual and audio editing, to ensure their quality, syncing, and delivery are accurate.
Why a freelance editor specifically? Let’s find out. Shall we?
What is a Freelance Video Editor?
When a video editor provides commercial-grade video editing services as a third party for any person or business, s/he is called a video editor freelance.
Hiring freelance work as an extension of your existing team. Considering factors like work pressure, client requirements, quick submission, and ensuring high-quality work, many businesses rely on freelance editors.
What Does a Freelance Video Editor Do?
A video is a powerful tool that delivers messages and information. To make it visually pleasing and dynamic, freelance editors work behind the scenes, which is editing videos for YouTube, TikTok, Facebook, Instagram, etc.
- Assemble raw files based on usability
- Places shots and fine-tune content sequence
- Synchronizing files into one rough-cut file
- Adjusts light, and color, removing footage faults
- Audio editing and visual quality
- Includes graphics, animations, effects
- Adds voice-over, music, sound bites, and effects
- Final version alignment for distributing platforms
A video editing professional helps you get attached to the audience visually, audibly, and emotionally. When viewers feel the content is about themselves, their attention naturally follows that content.
Top 10 Reasons to Hire a Freelance Video Editor
People are now technologically educated. Thanks to the diverse range of online content, including videos. Only on YouTube, 500 videos get uploaded every day.
The number will continue to increase and the viewers will invest their time selectively. Because, not all videos are appealing to them, even if they are informative.
This is where a video editing professional plays a vital role in making your videos get views or get skipped. Here are 10 reasons why assigning a video editing professional is a worthwhile decision.
1. High-Quality Content Videos
Online marketing channels have diverse requirements for videos depending on publishing platforms. If you are doing DIY, keeping tabs on each of them is difficult. And you have multiple other tasks to do.
Professional ediors help you get the videos finalized by following platform-specific requirements. Also, those come in with high quality as knowledgeable people have taken part in your projects.
2. Unleashing Creativity and Innovation
The job of a video editor is satisfactory for diverse clients and for diverse industries. As time passes, their skills get sharpened and they become prudent enough to understand your requirements and know different subtle yet impactful ways to edit videos that show stunning looks and empower your products.
So, hiring freelance video editors opens the door to a bigger world for your visualization. When you hire an editor, you not only hire skills but also, professional vision, fresh and new perspectives, creative thinking, and innovative ways to display your products or services.
3. Speed, Efficiency and Accuracy
Like any professionals, experienced video editors nail their job with perfection and accuracy. By hiring them, you are allowing more talent to your projects bringing efficiency in the long run.
Also, doing the work on a daily basis, so the editors can provide you with the fastest work, so you get speedy results with precision. In urgent situations, you also specify the timeline and get the job done. This is indeed a relieving solution for marketers, online businessmen, or other professionals who need to act faster from time to time.
4. Using Advance Technology and Premium Software
There are many free tools available online, with limitations. Premium tools offer solutions close to or exactly what we want. However, purchasing it requires many considerations. The smartest solution is freelance video editors for hire.
To perform their freelance jobs efficiently, they own premium versions of tools and editing software that are required for commercial-grade videos. By hiring them, you get high-end videos made of top-tier tools that attract potential clients.
5. Create Engaging Videos Using Sound Effects
Sound has the power to change perspective on a scenario. Think like this, in an empty space the sound of air or falling leaves is normal. But if you hear, that’s spooky. Right?
Professional editors synchronize audio with videos that engages and mesmerize viewers with the scene. The appropriate sound effect helps set the mood, influences the viewer’s emotions, and thus empowers the visual storytelling. By allowing professionals to edit your brand videos, you establish a unique and memorable identity with a good narrative.
6. Make Creative Stories with Videos
Why do people hire experts to edit videos? Because they know what the visual lacks and bridge the gap. So that the full scenery persists in front of the viewers.
The power edited videos hold is undeniable. By implementing color grading, lighting, digital effects, sounds, or other technical skills, video editors craft your brand’s story, testimonial, DIY, live, demo, or explainer videos to shine themselves apart from similar others.
7. Access a Wider Pool Of Talent
Editors work with a diverse range of clients with different time zones, experiences, requirements with various types of requirements. Keeping up with that hones their skills, and upgrades their extensive level of learning.
As a result, you will find a large talent pool while outsourcing. This is a budget-friendly option to access skills that satisfy your needs.
8. Improves Business Cost-Efficiency
Running a business requires lots of expenses to take care of. Still, each business wants to make a profit. Freelancers are one of the cost-effective solutions for businesses.
You can always rely on freelancers to edit videos as there won’t be any managing cost and you have the flexibility for choosing the right talents, assigning the project, and setting the deadline. By outsourcing, you can access experts’ skill sets as well as reduce costs by a great deal.
9. Increase Customer Conversion
Freelance editors work with numerous clients, to fulfill their custom requirements. It means they understand the nook and cranny of the freelance jobs due to their broad perspective.
By implementing skills, expertise, and tips and tricks, they can get you good visuals that creatively display your products, increasing viewers’ attention and encouraging them to convert.
10. Save Time and Get Videos Done
Most importantly, getting an extra hand of an expert to assist you save a lot of time. Commercial freelance jobs need skill, efficiency, and devotion merging. Freelancers implement the best ways to design your message and deliver it with visual artwork.
You rest assured the project is handled in good hands, and get the videos finalized as power your schedules.
What Kinds of Services Can Freelance Video Editors Offer?
A video editor job is plenty. An experienced freelance editor possesses versatile knowledge when it comes to editing videos. From any specific correction to customized editing, their skills are expanded.
So, these are some simple sectors where freelance editor offers their video editing service.
| Type | Service Covers | Work |
|---|---|---|
| Podcast Editing | Video includes conversational, monologue, dialogue, interview, and multiple speakers’ discussion videos. | Multiple camera angle videos adjusting, synchronizing audios with speakers, resolution, noise reduction, trimming, subtitles, caption, etc. |
| Real Estate Video Editing | Commercial property views from different angles, interior and exterior videos, property tours, walk-through tours, 360-degree videos, drone views, etc. | Footage sequencing, smooth transition, stabilization, color correction, speed and sound adjustments, etc. |
| Animated and Gaming Video Content | 2D/3D animation, CGI, Gaming review and commentary, recorded gaming video, real-time videos, etc. | Animation assembling, sound and music syncing, transition, VFX, dynamic cuts, speed and time adjustments, etc. |
| Event and Party Video Content Editing | Weddings, birthday parties, sports, concerts, or any live, or recorded events. | Video clip selection, multi-camera angle, trimming, effects, transition, cinematic, color correction, grading, music and audio adjustments, etc. |
| Commercial and Corporate Editing | Company introductory videos, marketing and advertising, training, instructional, educational courses, product demonstrations, explainer videos, testimonials, etc. | Raw footage organizing, shot selection, text, graphics, subtitles, audio editing and background music adjustments, voice-over, CTA, Infographics, VFX, etc. |
| Social Media Editing | Reels, short and long-form videos, advertisements for Facebook, YouTube video, Instagram, TikTok, etc. | Video clip select, captions, subtitles, running time, color grading, motion graphics, sound design, etc. |
| Video Content Streaming | Vlogs, music videos, travel videos, TV shows, live streams, etc. | Into and outro, B-roll, beat synchronizing, visual effects, editing vidoe clip, etc, and more. |
Where to Find a Freelance Video Editor in the United States?
When relying on a video editor is a reassuring option, finding them is a challenging task. Among the multiple sources, there are mostly 2 reliable options to find them.
a. Freelance Video Editing Agency
Video editing agencies are the companies that provide this service. They are equipped with ample manpower, and premium technologies and can be your virtual team for any volume of projects.
Those are well-established platforms that follow strategic regulations to work on any project. You can get high-quality work delivered on time (even faster during urgency).
When should you choose a video editing agency?
- Don’t have an in-house team
- Looking for specialized skills
- Need to retain the brand’s consistency
- For large-volume, multiple or complex projects
- Must ensure professionalism and industrial expertise
- Don’t want to fall for fraudster activities and lose money
Edit Your Raw Footage With Video Editing Expert
b. Freelance Marketplaces
Marketplaces are the platforms, where individual experts provide their services for several people or businesses at a time. You will find editors with different experiences, styles, and affordable rates. You can talk to them directly, or hire them for short projects or long projects.
When you should choose a video editor from marketplaces?
- Short term projects
- Have a tight-budget
- Need fast solution
- For any specific work done
- Want control of your project
- No long-term commitment
Both hiring from an agency or marketplaces offer nearly similar facilities. However, marketplaces have some risks involved. As the platform’s success is skyrocketing, so are the people who lack the right skills. As a result, people are getting duped.
If you want to stay risk-free, our suggestion is to hire freelancer editing platforms like Offshore Clipping. These services are budget-friendly and trustworthy, and real experts are waiting to serve you.
What Questions To Ask When Hiring a Freelance Video Editor?
While hiring an editor for videos, you need to know about their freelance video editing career, expertise, and knowledge. For that ask the following questions.
What are Your Strongest Skills as a Video Editor?
This answer will help you find the editor’s competence in technical skills and soft skills. By analyzing their expertise and skills, you know about their specializations, if their skills are the right fit for you, and how they deal to deliver you the solutions.
What are Your Greatest Weaknesses as a Video Editor?
Admitting weakness is another format of self-awareness, honesty, and self-care. This question will help you evaluate if the person is faking anything or if they are willing to improve by acknowledging their weakness.
What Video Editing Software Are You Proficient in?
By knowing their field of expertise in technical skills, video editing software knowledge or tools, you can understand, how much they align with your work requirements, their level of understanding, adaptability, and versatility in the work.
Do You Have any Examples of Your Work?
The portfolio is the evidence of skills, which shows an editor’s working style, performance, concept, project variation, etc. This concrete example will help you find the qualification and shortlist the right editor for the next process.
What is Your Preferred Method Of Communication?
The answer you get will help you understand the editors’ communication ways, how responsive they are, how they collaborate and manage the whole working process etc.
How Do You Typically Handle Revisions and Feedback?
This answer will help you find out, if your editors stand on their ground, are open to different perspectives, their professionalism, time management, emotional maturity, etc.
How Do You Measure Success as a Video Editor?
Every editor follows some standards to ensure that the work is up to the mark, as there are necessary adjustments both from the editor and from the client’s perspective. By knowing this answer you can understand their insight, work ethics, and evaluation of the assigned projects.
What’s Your Availability for this Project?
The reply to this will explain their project priority, planning and assessing methods, and capacity to finalize the project.
How Much Do You Charge To Edit a Video?
Their answer will help you determine your budget, the quality of work you can expect, and whether the solution is the right fit considering the cost or if the negotiation is on the right track.
How Soon Can You Start the Video Editing Task?
Based on their answers, you can determine their availability, flexibility, and approximate time to receive a project.
How Much Does it Cost to Hire a Video Editor Freelance in the USA?
The cost of hiring a video editor freelance in the USA depends on several factors, such as:
- Location
- Project Complexity
- Expertise and Expertise
- Type of videos
- Time etc.
Here are the average freelance video editor rates:
| Beginner Level | Over 2 years | Starts around 15$ per hour |
| Mid-Level | Over 5 years | Starts around 50$ per hour |
| Senior Video Editor | Over 10 years | Starts around 100$ per hour |
Conclusion
Outsourcing a freelance video editing service from a freelancer is a smart and strategic move that proves as cost-effective, beneficial, and enhances digital look. You can recipe diversity, creativity, and professionalism in your digital presentation.
We hope you have made your decision by now that will help you achieve the desired results. See you in our next articles.
