Packshot Retouching refers to a particular post-processing technique that involves editing product images with labels and branding that enhance product consistency and show product information to potential buyers.
E-commerce sellers, product photographers, and online marketers use professional packshot product photographs to demonstrate photo professionalism. It is important to build brands, convert leads, and grow business.
While packshot retouching works only with products, photo editing covers all types of photo transformation techniques. There are plenty of professional photo editing companies offering packshot photo retouching for products. The cost of packshot image retouching starts at $0.60 on average.
Both freelancers and agencies offer photo retouching solutions for unedited packshot photographers. While freelancing is convenient for small projects, agencies are convenient solutions for small to large companies.
What is Packshot Retouching?
Packshot retouching is a commercial image retouching process when product images containing labeling, packets, and branding are digitally retouched with different techniques to enhance image quality for commercial use and demonstrate product content to drive traffic and sales. Product photo retouching techniques applied to packshot photos include product cleanup, polishing the object’s skin, enhancing color, adjusting brightness, adding shadows, etc.
E-commerce business owners need packshot photo retouching for maintaining consistent and high-end images. Other categories include product photographers and online marketers. Product photographers outsource this service to add value to their portfolio, and online marketers to marketing products on business behalf. Informative and clear product presentation is a priority for e-businesses. Commercially retouched product images contribute to successful product advertisements and drive niche-relevant traffic.
What is the Difference Between Packshot Retouching and Photo Editing?
The difference between packshot retouching and photo editing is their focus and scope; Packshot retouching involves precise enhancements to product images—especially packaging and labeling—through techniques like polishing surfaces, adjusting color, and fine-tuning brightness, whereas photo editing is a broader term that includes retouching, color correction, shadow creation, resizing, and more. Additional differences between photo editing and packshot retouching are as follows.
- Packshot photo retouching includes product images whereas photo editing contains all types of images, such as personal images, business photos, ecommerce image editing, etc.
- Packshot photo retouching mainly focuses on the packaging and labeling of a product image. Photo editing focuses on diverse aspects of the subject, including group shots, lifestyle shots, scale shots, detailed shots, etc.
- Packshot retouching contains highly detailed image manipulation techniques such as polishing skin tones, removing blemishes, beauty retouching, and product cleanup. On the contrary, photo editing covers each type of image manipulation service from basic to advanced levels, such as image cropping and resizing, background removal, color correction, and so on.
- Packshot photos are used in e-commerce product listings, online stores, and social media posts. Image editing is used to create simple and creative visuals.
What are the Benefits of Packshot Retouching?
The benefits of packshot retouching are delivering accurate product information and increasing brand visibility. Packshot photographs include detailed data about the product, its content, and the manufacturer. This history of the product builds buyers’ trust and thus increases acceptance among the visitors. Other importance of packshot photo retouching are as follows.
1. Enhance Brand Credibility and Reputation
In the current world, every company has to maintain its authenticity and trustworthiness. A retouched packshot photo can increase your brand credibility and reputation. Because it represents your product’s real look, and it doesn’t mislead your customers.
Visitors scroll your website to view your product, and they always judge the product image with its genuine look. When finding that, they begin trusting your company. It enhances your brand credibility and reputation.
2. Focus on Core Expertise and High Consistency
When showcasing product images in ecommerce stores, the primary objective is to make the first impression on the visitors. Because it indicates the core expertise and high consistency of your business. A packshot image is the best for this purpose because it displays the real form and the right information about your product.
Moreover, it grabs the customers’ attention and holds them for a long time on your online store. When people show a well-manipulated product image that represents the real look, they get a positive view of your expertise and high consistency.
3. Increase Your Online Sale
You already knew that a retouched packshot could reflect the genuine look of your product. It’s essential to increase your online sale. Because customers always desire a better and more realistic image of the product, that is the goal of a packshot photo retouching.
A packshot highlights the product’s packaging and labeling where the visitors can notice important information about a product. Also, they can view the product in a 3d or 360-degree image or video mode that holds your customers’ attention for a long time. Hence, it increases your product sales.
4. Improve Efficiency and Cut Advertising Costs
Packshot photo retouching can portray your product in the exact form that fills up the core marketing goals. Because it puts a crucial impact to captivate customers purchasing the product.
For that reason, you won’t have to spend money on extra advertisements. Also, it’s an affordable service compared to any photo editing costs. That’s why it can improve your efficiency and cut advertising costs.
5. Get a High Return on Investment (ROI)
It’s a simple rule that when you invest money for your ecommerce business, you must target to get a good return on it. Because without enough profitability, you can’t run your business. But it’s not possible without perfect product advertising.
A retouched packshot photo can help you achieve that goal by enhancing your product selling rates. Because it accurately represents the products and seduces the consumers to buy them utilizing the right emotion. So, no doubt that you will get a high return on your business investment.
6. Convert Lead into Sales on Social Media
Nowadays, most business companies use social media as a business platform. Facebook, Instagram, and Linkedin allow for a great product promotion that makes the product reach potential customers fast.
A packshot photo in this context can assist you in perfect marketing. Because its nature is to grab the consumers’ attention and highlight the product in its actual look. So you can easily convert leads into sales on social media using packshots.
7. Enables to Reuse Images for Different Purposes
If you are an ecommerce owner, you use various social media sites for marketing your business. And, when taking an ecommerce image editing service like background removal or ghost mannequin service, you try to use them on each site.
A retouched packshot photo is the most helpful to reuse for different purposes. You can utilize the same photo on multiple sites. Because professional photo retouchers use various photo editing tools to make the image perfect to use on several websites.
8. Grow Your E-commerce Businesses
Packshot photographs create an artistic, believable, and informative look for products. Professional retouchers change every aspect of the product—colors, size, packaging, logo, monogram, product features—for accurate product representation. It increases brands’ credibility among buyers, and word-of-mouth marketing grows. Retouched packshot images contribute to building a brand and creating a reputation.
How Do You Choose the Packshot Photo Retouching Company?
Quality, consistency, and cost are the 3 main factors in choosing the right packshot photo retouching company to fulfill commercial goals. The way to choose a packshot photo retouching company includes the following 6 factors.
1. Analyze the Retouching Company’s Efficiency and Experience
Check the retouching companies’ history. The ‘About Us’ page tells about the company’s experiences, expertise, skill sets, clients they have served, etc. Having a long experience is a positive sign. They are well aware of complex and trendy techniques. Years of experience have honed their expertise.
2. Creative Work Samples and Testimonials
Go through the companies ‘Gallery/Sample Work page to understand their work style. Depending on the retoucher’s skill, packshot photos would be different. High-quality retouched packshot photos are worth investing money and time in. Creative retouchers ensure the packshot images align well with the brands across all platforms.
3. Give the ‘Free Trial’ a Shot
Commercial product photo post-processing companies leave their ‘Free Trial’ option open. E-commerce brand managers and product photographers ask the company to ensure brand guideline consistency for images. Using the ‘Free Trial’ they understand the company’s work, quality, turnaround times, and professionalism.
4. Faster in Service Delivery
High-quality images are a must for companies that are working to grow their brands. Professional packshot retouching companies need to align well with the professionals’ requirements daily and during emergencies. Ask them directly about their turnaround time, how fast they can deliver during urgency and what’s the pricing calculation for expedited services.
5. Review of Client Satisfaction
Check the previous client records about the packshot retouching agencies. Check Trustpilot, Google Business Review, and other review platforms to have an insight into the packshot retouching companies’ services.
6. Providing 24/7 Customer Support
The last thing to consider before hiring a photo retouching company is the activity level; Reliable companies understand clients can reach from any location at any time. Prioritizing the client’s needs, they offer 24/7 client support.
How Much Does Packshot Retouching Cost in The USA?
The average cost of packshot retouching in the USA is around $5 per image, with prices starting at $0.60. The pricing categories for packshot products are categorized into the following three.
| Packshot Retouching Level | Impacts | Price per image |
| Basic/Simple Packshot Retouching | — Resizing & Cropping — Color adjustment — Background Removal — Product clean up — Brightness & Exposure — Basic Shadow — Flaws Removal | $0.60 to $1.00 |
| Professional Packshot Retouching | — Dodge and Burn — Product Retouch — Shape Adjustment — Model Beauty Retouch — Frequency Separation — Advanced Color Grading — Photo Masking and Photo Clipping | $1.0 to $1.5 |
| Advanced Packshot Retouching | — Complex Retouching — Creative Compositing — Advanced Shadow and Lighting — 3D or 360-degree Image Creation — Advanced Sharpening and Detail Enhancement — Brand-specific customized retouching solutions | $1.5 to $2.0 |
Depending on the retoucher’s expertise, type of editing, project volume, and complexity, packshot photo retouching price varies. A higher volume of product images comes with a cut price, making it affordable for the clients.
How Much Does Outsourcing Packshot Retouching Cost?
Outsourcing packshot retouching costs less than half the amount of in-house retouching. Outsourcing services are offered in 2 categories: freelancing and agencies. The pricing structure of each category varies as follows.
1. Outsourcing Packshot Retouching from Freelancers
Freelance packshot photo retouching price starts at $5 per image. Fiverr, Upwork, People Per Hour, and other similar platforms have recruited many freelancers to serve global clients’ need for visual content.
Pros
- Suitable for smaller projects
- Direct communication
- Variations in skill set
Cons
- Misguiding portfolio
- Lacks large-scale service solutions
- Consistency and reliability issues
- Customer service quality fluctuates
- Limited resources
2. Outsourcing Packshot Retouching from Agencies
Outsourcing packshot retouching services from companies starts at around $0.60. Agencies offer reliable, secure, and robust packshot retouching solutions. Professional photographers, e-commerce product sellers, online marketers, and store owners mostly outsource from professional photo retouching companies for regular and bulk image editing.
Pros
- Transparent and clear communication
- Equipped with premium and cutting-edge technology, tools
- Comprehensive services category
- Reliable and expert photo retouchers
- Project monitoring and quality control
- Custom solutions for SMEs, brands, and large business projects
- Fast turnaround and secure services
- Reliable for long-term partnership
- Transparent pricing structure and bulk discount
Cons
- Some companies work in a fixed location
- Finding the right company is challenging
Why Choose Offshore Clipping for Professional Packshot Retouching Services?
Offshore Clipping is a New York-based industry-leading product photo editing and image retouching company, backed by a team of industry expert photo retouchers and offers top-rated packshot product retouching services.
Since its inception in 2010, Offshore Clipping has contributed to the photography post-production industry. Professional photographers, e-commerce product sellers, and online store owners collaborate with us for the following reasons.
— Easy onboarding
— Secure and scalable solutions
— Professional and high-quality visuals
— Access to experienced and creative retouchers and photo editors
— Time, cost, and effort-saving business-centric approach
— Client-specific custom packshot retouching services
— Fastest turnaround in the post-processing industry
— One-stop platform for product visuals: Product photo & video editing and 3D Modeling
