Story Behind the Brand
Audrey Mballa is a product manager for an e-commerce store, an iconic clothing brand with a 170-year heritage. The specialty of this brand is that it limits the customer journey and offers quality denim apparel. Due to the time constraint, Audrey Mballa needed high-end images within a specific timeline. She had to publish those images for e-commerce listings.
Challenges
Audrey Mballa communicated with several image editing agencies and assigned her projects. The experience would turn out nearly similar—low-quality images, quality inconsistency, lack of professional touch, and deadline miss.
- The photo editing companies promised fast turnaround, but the sheer volume of projects was difficult for them. It resulted in a delayed project submission.
- Most of her requirements were not followed, and the editing was amateurish. Whenever Ms. Mballa gave them feedback, they were nonchalant.
- Some companies didn’t have a large team as they claimed to; they also lacked the advanced-level skill sets in e-commerce product image editing, producing dissatisfactory quality.
How We Delivered Pixel-Perfect Results at Scale
Our valuable client, Ms. Mballa, was patient enough to discuss things through. Offshore Clipping is committed to delivering the best quality images to contribute to our clients’ sales targets. But things don’t always go as planned, and she understood the overall approaches. Her projects mostly needed ghost mannequins, product photos, and model retouching. Our photo editors applied a ghost mannequin for individual apparel, added volume, and removed creases from the garments. As for the models, they applied skin, hair, facial, and body retouching to make them attractive and approachable to the target clients. Not to mention, photo resizing, color correction, clipping path, and some basic-level processing were cautiously applied to all images to bring visual excellence. During the process, our team kept Audrey updated about the progress.
“The retouching work was impeccable and perfectly met my expectations.”
This particular project involved several challenges, testing our team’s mettle. They successfully pulled it off by showcasing technical competence in 3 key areas as follows.
1. Multiple Image Stitching. We received plenty of overlapping images of products. The challenge was to meticulously adjust perspective, seamless blending, and correcting lens distortion for each image, eliminating duplicate images, and lastly, stitching all images to create a complete and cohesive panoramic view of the clothing product. Lastly, they performed a manual fine-tuning to eliminate any tiny flaws, visible seams, or light/dark image imbalance. This process required our teams’ keen attention to detail and in-depth understanding of geometric changes.
2. Adjusting Skin Tones and Removing Facial Blemishes. Audrey Mballa wanted her models to look natural, casual, yet standard. The difficulty was to maintain the authenticity of the subjects, which our editors expertly solved by using frequency separation and non-destructive editing techniques, including photo masking. We ensured clean, smooth skin texture, removal of acne and other temporary facial flaws, retained natural pores and permanent marks (birthmarks, moles, etc), and applied color correction to enhance authentic appearance.
3. Hand-drawn Clipping Paths for Precise Cutouts. A good number of images required the isolation of the clothing product from the background. We figured that background removal won’t make the product look precise, as furs, complicated edges, and translucent areas would affect images. Our editors used the Photoshop Pen tool to hand-draw the clipping path for accurate selection. Anti-aliasing techniques and advanced feathering were combined with this manual and detail-oriented approach. The results were better than expected, producing clear and precise cutouts, usable for any digital surface.
Expect Image Editing Transform Visuals And Drives Results
Offshore Clipping’s e-commerce image editors ensured professional product presentation, representing the client’s brand, which contributed to boosting sales. With our meticulous attention to detail and professional prowess, we create images that assist in achieving clients’ visual goals. Audrey’s project was no exception; we dedicated our time, effort, and skill to her project. Her e-commerce brand saw the following improvements after publishing the images.
- Uplifted brand impression. Publishing polished and professional-grade images elevated the brand’s impression and built credibility.
- 76% engagement increased. The number of traffic, visibility, and impressions increased with each passing day.
- 118% traffic increase. The visual boost impacted Ms. Mballas’ marketing approaches. The images received 118% more views than earlier.
Let’s Work Together
Offshore Clipping is a one-stop visual enhancement solution for e-commerce sellers, online store owners, professional photographers, studio managers, and advertising and marketing agencies. Our expert photo editing team is well-versed in the latest technology and equipped with all the necessary tools to serve global clients. Client-friendly customer service and easy onboarding are the qualities that have made our service convenient for getting started. Every client’s project undergoes 3-step quality control, higher confidentiality, and the fastest turnaround in the industry, which has made us earn 97% client satisfaction. Get precise and high-quality service 24/7.
Customer Testimonials
Here’s what our satisfied clients have to say about their experience with us. Their genuine reviews show our effort to efficiently manage our clients’ projects and assist our clients in achieving their creative vision to build brands.
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Offshore Clipping excels in creating top-quality and impressive visuals (images, videos, and 3d models) for all levels of business and brands.
