Story Behind the Client
Vlad Dinev is the creative director for an e-commerce brand and is responsible for ensuring quality images are published on e-commerce platforms and in online ad campaigns. While e-commerce has specific guidelines, ad campaign images mostly follow brand guidelines, along with custom elements and background adjustments.
Challenges
Vlad’s e-commerce business faced huge trouble during high-volume image processing. Most of the prior companies couldn’t keep pace with the large-scale image consistency. Some of the challenges Vlad faces are as follows.
- Edited images lacked the precision of editing that e-commerce businesses needed. Requirements for customization weren’t followed well.
- The assigned client service team was neither fast nor reliable. Whenever he told them about the feedback, the results ended up unprofessional.
- He didn’t receive the value for the money and time he invested. He always had to look for a new company to get images edited.
How We Delivered Pixel-Perfect Results At Scale
Offshore Clipping empowers clients to stay competitive in the visual battle, which includes attention to detail and precise enhancement through a manual approach. Our e-commerce image editors implemented creative techniques, demonstrating our specific expertise in immaculate product details for Mr. Dinev.
While ensuring consistent quality for the vast volume project, we emphasized the following areas the most for flawless, professional, high-resolution images.
| Background removal | Shadow creation | Color correction |
Background Removal. E-commerce products with complex edges, intricate designs and patterns, or those made of translucent materials are critical for adjusting the background. However, performing advanced-level editing is our forte. We applied manual refinement to the products and isolated the backgrounds from the existing ones. This created seamless and crisp cutouts to use on a white background and a custom background for clutter-free product presentation.
Shadow Creation. We used different types of shadows, such as natural shadows, drop shadows, floating shadows, and cast shadows, to make a realistic appearance of products. The process included blurring, adjusting opacity, lighting source, and deciding placement. Balancing light and darkness in a photo, we placed the shadow, which added depth and realism to the product without overpowering it.
Color Correction. We applied advanced-level color correction techniques to adjust the product colors in the presence of daylight and align them with human vision. Using a calibrated monitor was the game changer for matching the on-screen view with the physical product by applying the right exposure, white balance, and individual color channels.
Expert E-commerce Editing Transforms Visuals And Drives Results
Our expert e-commerce image retouchers applied advanced technical methods. Their meticulous approach to creating refined and polished images earned high-end, edited images and earned us customers’ trust in the long run. Vlad Dinev experienced several improvements after using our images through different marketing channels, as follows:
- Higher brand exposure. His company received more exposure on social media, which augmented the on-foot traffic.
- 15% increase in Click-Through Rate (CTR). Vlad’s company saw a good rise in the CTR of their product listings.
- 27% boost in session duration. Viewers’ interaction improved, along with them staying longer on the product pages.
