Story Behind the Brand
Vika G. is a photographer for a rising fashion brand. The company frequently requires images to stay on trend and fulfill marketing purposes. Product image quality is a crucial element for a fashion brand to establish identity and reputation, maintain the brand’s perception, and entice potential viewers. Vika G. understood well and looked for a suitable business partner to share the workload.
Challenges
The challenge Vika G. faced was similar to what many service provider agencies claim—they are experts and fast, but later proved to be wrong. Those fraudulent activities make his time, money, and efforts go in vain.
- Vika received low-quality images, which were not usable and required a redo of the task.
- Retouched images showed the lack of expertise image retouchers have; they performed basic-level retouching, and the results were below average.
- He repeatedly reminded them about the tasks, and the retouchers were not capable enough to approach the feedback.
- The support from the communication team was a total blow-off.
How We Delivered Pixel-Perfect Results At Scale
Offshore Clipping is committed to delivering high-quality images to fulfill clients’ visual needs and commercial goals. For VIKA G.’s fashion brand, we prioritize creating a visual narrative based on his brand guideline. Our photo editors are proficient in photo editing software and skillfully adjust light, texture, form, fabric, design, silhouettes, and logos that resonate with their brand. Ensuring pixel-perfect solutions, we efficiently retouched the massive image volumes, ensuring consistent quality.
“The retouching work was impeccable and perfectly met my expectations.”
This particular project involved several challenges, testing our team’s mettle. They successfully pulled it off by showcasing technical competence in 3 key areas as follows.
1. Multiple Image Stitching. We received plenty of overlapping images of products. The challenge was to meticulously adjust perspective, seamless blending, and correcting lens distortion for each image, eliminating duplicate images, and lastly, stitching all images to create a complete and cohesive panoramic view of the clothing product. Lastly, they performed a manual fine-tuning to eliminate any tiny flaws, visible seams, or light/dark image imbalance. This process required our teams’ keen attention to detail and in-depth understanding of geometric changes.
2. Adjusting Skin Tones and Removing Facial Blemishes. Audrey Mballa wanted her models to look natural, casual, yet standard. The difficulty was to maintain the authenticity of the subjects, which our editors expertly solved by using frequency separation and non-destructive editing techniques, including photo masking. We ensured clean, smooth skin texture, removal of acne and other temporary facial flaws, retained natural pores and permanent marks (birthmarks, moles, etc), and applied color correction to enhance authentic appearance.
3. Hand-drawn Clipping Paths for Precise Cutouts. A good number of images required the isolation of the clothing product from the background. We figured that background removal won’t make the product look precise, as furs, complicated edges, and translucent areas would affect images. Our editors used the Photoshop Pen tool to hand-draw the clipping path for accurate selection. Anti-aliasing techniques and advanced feathering were combined with this manual and detail-oriented approach. The results were better than expected, producing clear and precise cutouts, usable for any digital surface.
Expect Image Editing Transform Visuals And Drives Results
Offshore Clipping’s e-commerce image editors ensured professional product presentation, representing the client’s brand, which contributed to boosting sales. With our meticulous attention to detail and professional prowess, we create images that assist in achieving clients’ visual goals. Audrey’s project was no exception; we dedicated our time, effort, and skill to her project. Her e-commerce brand saw the following improvements after publishing the images.
118% traffic increase. The visual boost impacted Ms. Mballas’ marketing approaches. The images received 118% more views than earlier.
Uplifted brand impression. Publishing polished and professional-grade images elevated the brand’s impression and built credibility.
76% engagement increased. The number of traffic, visibility, and impressions increased with each passing day.
